Inspiration and provocation
Culture and people insights
Research and data
Ideation, iteration, prototyping
创想, 迭代, 出模
Advisory and intelligence
Brand creation, management
Futures, scenarios, trends
IP and commercial ventures
Experiences and multimedia
Design, photography, film
Content, media, publishing
Studio, venue, events
Inner Chapter was founded by the former Co-CEOs and alumni of Flamingo Shanghai with the mission to evolve the business of ideas in China and beyond.
Our team is bi-cultural and multi-disciplinary. We have a mix of local Chinese and international consultants who work fluently across culture, language and commerce.
Our team includes Strategists from backgrounds including architecture, advertising, anthropology, research and documentary film-making at companies including R/GA, VICE, and Kantar Consulting.
Our work is discreet and confidential but selected partners have included:
Allbirds, Boston Consulting Group, Estée Lauder Companies, Ford, LEGO, Nike, The North Face, VANS
We regularly partner with global research, advertising and innovation agencies.
We offer brand accelerator programs for start-ups and pro-bono services for social enterprises.
For new business and partnership enquiries please contact:
Examples of our work
Due to confidentiality we cannot share details but work includes:
Market-entry strategy for a sustainable fashion start-up
Designing autonomous car features for a mobility brand
Co-creating a KOL content and copy toolkit for a luxury house
Future scenarios on community-led housing for a furniture company
Esports category opportunity mapping for a global athletics leader
Documentary film output on basketball culture in high-schools
Asian brand M&A strategy for a cosmetics holding company