Inner Chapter is an ideas studio founded in 2017. Our offer spans cultural insights to commercial IP. We are strategy, innovation and creative partners. We work with visionary start-ups, enterprises and MNCs. We engage as ad-hoc consultants, on a project basis, or as an embedded advisory service within clients’ organizations.
关于我们。Inner Chapter是一家成立于2017年的创想热坊。我们业务横跨文化洞察至商业IP孵化。我们是策略、创新和创意合伙人。我们与具有眼界的初创、企业、和跨国公司合作。我们被委任提供专业咨询,既可按项目服务,也可整合于组织内部提供嵌入咨询服务。

Innovation
Inspiration and provocation
Culture and people insights
Research and data
Ideation, iteration, prototyping

创新
灵感和启发
文化和人性洞察
研究和数据
创想, 迭代, 出模

Strategy
Advisory and intelligence
Brand creation, management
Futures, scenarios, trends
IP and commercial ventures

策略
咨询和商情分析
品牌创建和管理
未来,情境,趋势
IP和风投

Creative
Experiences and multimedia
Design, photography, film
Content, media, publishing
Studio, venue, events

创意
体验和多媒介
设计、摄影和影视
内容、媒体和发布
工坊、场地和活动

Our studio is located at
303, 3rd Floor, Building 2,
10 Baoqing Road,
Shanghai, 200031

For studio information and rates:
hello@innerchapter.co

我们的工坊位于上海市徐汇区
宝庆路10号2幢303室
邮编200031

商务合作
collaborate@innerchapter.co

For partnership and new business opportunities:
collaborate@innerchapter.co

Our ideas and intelligence platform:
chimera-magazine.com

 

 

加入我们
work@innerchapter.co

我们的杂志
chimera-magazine.com

Inner Chapter was founded by the former Co-CEOs and alumni of Flamingo Shanghai with the mission to evolve the business of ideas in China and beyond.

Our team is bi-cultural and multi-disciplinary. We have a mix of local Chinese and international consultants who work fluently across culture, language and commerce.

 

 

Inner ChapterFlamingo上海办公室的前任联合首席执行官和团队共同创立,旨在“颠覆中国市场洞察行业的运作模式”

我们的团队由一批本土和国际的咨询师组成。多元的文化和学科背景使得我们可以在不同的文化,语言和商业环境下顺利地开展工作

Our team includes Strategists from backgrounds including architecture, advertising, anthropology, research and documentary film-making at companies including R/GA, VICE, and Kantar Consulting.

我们团队中的战略师来自于不同的行业背景,包括建筑业,广告行业,人类学,市场研究和纪录片摄制领域的公司,比如:R/GA, VICE和Kantar市场研究集团

 

 

 

Our work is discreet and confidential but selected partners have included:

Allbirds, Boston Consulting Group, Estée Lauder Companies, Ford, LEGO, Nike, The North Face, VANS

我们为合作伙伴提供严谨而保密的服务,一些与我们合作过的客户包括:

Allbirds,Boston Consulting Group,Estée Lauder Companies,Ford,LEGO,Nike,The North Face,VANS

We regularly partner with global research, advertising and innovation agencies.

We offer brand accelerator programs for start-ups and pro-bono services for social enterprises.

我们也经常与全球化的研究,广告以及创意机构合作

我们为初创企业提供品牌孵化加速服务,并为公益性质的社会企业提供无偿服务

For new business and partnership enquiries please contact:

collaborate@innerchapter.co

为您的业务寻找合适的服务,合作意向咨询,请联系:

collaborate@innerchapter.co

Due to confidentiality we cannot share details but work includes:

Market-entry strategy for a sustainable fashion start-up

Designing autonomous car features for a mobility brand

Co-creating a KOL content and copy toolkit for a luxury house

 

案例分享

为一家致力于环保和可持续的时尚初创企业打造市场进入战略

为一家汽车品牌设计无人驾驶汽车的功能特点

与一家高端住宅公司共同创建KOL内容并撰写文

Future scenarios on community-led housing for a furniture company

Esports category opportunity mapping for a global athletics leader

Documentary film output on basketball culture in high-schools

Asian brand M&A strategy for a cosmetics holding company

 

为一家家具公司打造以社区为核心的未来住宅场景

与一家全球性的运动品牌合作了解电竞领域和文化,发掘品类机会

为一家全球领先的运动品牌提供洞察服务并拍摄关于中国高中篮球文化的纪录片