Following the trend of “citywalk”, there's a new buzzword surfacing on Chinese social media lately - “wildeat”. This trend embodies a longing for a more natural, minimalist, and outdoor-centric lifestyle among Chinese youth, intertwining elements of camping, picnicking, and social media sharing.
🐾 Some are drawn to it for the allure of experiencing the most primal and simplistic dining methods of early human ancestors, while others simplify the preparations for camping or picnics, opting for a more trendy interpretation. Either way, these young individuals are constantly seeking activities that offer them a sense of freedom and relaxation. 🍃 In addition to the ongoing fervor for outdoor activities, tourism across China was notably vibrant over the recent holiday period. Drawing from the Ministry of Culture and Tourism’s figures, the 5-day May Day holiday saw a total of 295 million domestic tourist trips, which is a 7.6% increase from the previous year. This represents a substantial 28.2% jump when measured against the same period in 2019.
